Shinkawa Market Festival in Ube
Shinkawa Market Festival in Ube © 伊部リコ, CC BY 3.0, via Wikimedia Commons

Shinkawa Market Festival新川市まつり

Every year, the "Shinkawa Market Festival" takes place in Ube City, Yamaguchi Prefecture for three days from May 3rd to May 5th. This festival is considered a spring tradition in Ube and is said to have originated from a market for seafood and agricultural products held around Nakatsuse Shrine in 1798. One of the main events of the festival is a traditional lottery, ”the horse change lottery", which dates back to 1919 and continues to be a popular attraction.

The highlight of the festival is the "Ube Kitsune's Wedding Procession", a public wedding of citizens selected through public recruitment. The bride and groom's departure is celebrated in a grand procession through the city center, followed by a wedding ceremony and reception at Nakatsuse Shrine. During the festival, by purchasing a target product at participating stores, visitors can receive a special card with a sticker and participate in the lottery, with the chance to win up to 10,000 yen in cash.

Highlights

  • Food stalls and market

  • Parade of portable shrine

  • Kitsune's Wedding Procession

  • Lottery

Venue

  • In front of Nakatsuse Shrine

    Address

    2-19 Shintencho, Ube City

    Getting There

    • 7 minutes walk from Kotoshiba Station (琴芝駅)

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