KitKat Heartful Bear & Afternoon Tea

Valentine's Day is coming soon, and like every year, Japanese confectioners, stores, and brands seize this opportunity to showcase their creativity by releasing limited-edition products specifically for this occasion, turning shopping for chocolates into an exciting event. The "Heartful Bear" Valentine's Day KitKat product, which has already become a Valentine's Day tradition, will appear this year in a collaboration with the brand "Afternoon Tea LIVING." Starting January 29, 2025, they will offer exclusive items like tumblers and cushions featuring the popular bear-shaped KitKat design. Additionally, plush keychains and tote bags available in five colors are introduced. These products, perfect for Valentine’s Day gifts or personal treats, will be available at Afternoon Tea LIVING stores and their online store. Special message cards with purchases are also highlighted as part of the collaboration.

To learn more about the campaign, explore the products, and make a purchase, please visit the official Afternoon Tea shop website .