Sanno Festival日枝神社大祭(山王まつり)

The Sanno Festival in Toyama, distinct from the Sanno Festival associated with Tokyo's Hie Shrine, is a vibrant and traditional event celebrated in the city of Toyama, located in the Chubu region of Japan. This festival is held annually in June and is primarily centered around the Sanno Shrine, playing a significant role in the local community's cultural and spiritual life.

The Sanno Festival is known for its lively processions, traditional music, and dance performances, all of which contribute to the festive atmosphere that envelops the city during the event. One of the most iconic features of this festival is the parade of mikoshi (portable shrines) through the streets. Local residents, dressed in traditional festival garb, carry these mikoshi on their shoulders, energetically chanting and moving to the rhythm of taiko drums. This practice is believed to purify the town and its inhabitants, bringing blessings and protection from the deities.

Another highlight of the Sanno Festival is the display of traditional Japanese arts, such as tea ceremonies, flower arranging (ikebana), and martial arts demonstrations, which showcase the rich cultural heritage of Toyama. These events provide a glimpse into the timeless traditions and skills that have been preserved and passed down through generations.

Food stalls, known as yatai, are also a significant aspect of the Sanno Festival, offering a wide array of local delicacies and street foods. These stalls not only serve as a gathering place for festival-goers to enjoy meals and snacks but also contribute to the overall sense of community and celebration.

• Portable shrine

• Performance of a traditional "lion" dance

• Up to 500 stalls

• Official Website (English)